01 · Challenge
A basic website and ad spend that leaked
Daybrook delivers washroom refurbishments and installations for education, commercial, leisure and healthcare clients across the UK.
Its website was very basic. It didn’t explain the full offer clearly or guide visitors towards the products and services they needed, so it did little to turn visits into enquiries.
At the same time, Google Ads were spending money on traffic that was not well matched to the areas and products Daybrook actually wanted to win.
02 · Our solution
A site built to convert, and ads built to match
- Rebuilt the website as a functional, conversion-focused site, structured around the sectors Daybrook serves and the products and services buyers are looking for.
- Gave every key page a clear route to enquiry, and used real project case studies to build trust.
- Carried out a Google Ads performance review, with a summary for the team and a detailed report.
- Redesigned the campaigns around Daybrook’s target areas and products, without increasing spend, redirecting budget away from wasted clicks.
- Set up conversion tracking so the campaigns are judged on enquiries, not just clicks.
03 · Impact
More from the same budget
Daybrook now has a website that does the selling, taking visitors to the right products and making it easy to get in touch.
Its advertising budget is focused on the areas and products that matter, so the same spend works harder.
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